Well, I personally like Amanda because she makes fun of EVERYONE. She's not clever like Marc, she's just pretty and she does her best to battle in a tough world of Fashion and backstabbing. But she has a good heart (deep deep deep down). She's the byproduct of the environment that teaches her that her beauty is everything she needs to survive. The writers give her the funniest lines (sometimes as short as a "Heeeeey!") she just makes you laugh rolling in the floor. She also does quite a great duo with Marc (who I love) for comedic relief they are the best of the show.
I think she's a very popular character because of the way she is characterized by Becki Newton. Love her!