~ yes, they're not gay... but most people like yaoi(boys love)... not to mention that Naruto and Sasuke are both cute guys... maybe that's why they link them together... ^^
The people want sasuke and naruto together cause for all the years that naruto and sakura convince sasuke to go back to the konoha the people want that sasuke and naruto will be friends again and imagine SasuSaku will be once again!
probably because they are cute when they are around each other? I mean, I'm not a fan for the SasuNaru pairing, BUT I love it when they are with each other, as in there rival relationship. The sasuke / naruto moments are always funny...unless it's a serious moment of course.
I reckon it's due to Naruto's infatuation towards Sasuke. The whole "I-will-save-you-no-matter-what" thing makes people think that it hints romantic innuendos and stuff. Also, Sasuke's indifference towards any girl (except Saku ;D) and his care for Naruto is a "proof" for them that Sasu-cakes is gay. But, actually I think all those wrong conclusions is more a Kishi's mistake. He tried to make them soooo close friends, which leaded to misunderstandings and SasuNaru fangirls squeeling everytime they are together in a panel -.-'.
I thought SS fans didn't do hating.. minus, SasuKarin hating..
I love SasuSaku, ok? Like if they hadn't been canon, I'd feel like I was rejected (that I know. I did that a week before 6 November, 2014)
I've shipped them ever since... well, ever since I've shipped them.
But I'll make an honest confession here, I also love NaruSasu.. They're both extremely attractive young men and they're best friends and I love yaoi a lot.
I don't love NaruSasu more than or even as much as SasuSaku but it's my second favorite Sasuke pairing.
Also, in an old interview Kishi made this whole comment about a love triangle when he was asked why Naruto and Sasuke had that accidental kiss (their first kiss)... People assumed that because Sakura liked Sasuke and Naruto liked Sakura, the third side of the triangle was Sasuke liking Naruto ...
And there's the whole I'll save Sasuke. And the whole Sasuke looking down at fainted Naruto after their fight (like the first one to get Sasuke back). And the very close proximity when they found Orochimaru's hideout.
But hey, SasuSaku's canon..Don't worry about any ship anymore... I imagine, that Saku and Hina have little chats when their hubbies aren't around and they laugh at the whole Naruto and Sasuke kissing each other (they had two)