In alignment with our business activities, we believe in contributing to the development of our community by assisting people to improve the quality of their lives. We have a strong commitment to social investment, and, we believe this commitment is central to our long-term success.

We do not believe in conventional “handout” giving but subscribe to the concept of creating measurable life change for those we are fortunate enough to assist. We believe in making direct investments where we are able to follow-up and track results with individuals or organizations.

We are committed to assisting community organisations to improve the way they operate, thus improving their overall ability to contribute to our world. As part of our philanthropic commitment, the founders of Apex have committed to contributing a percentage of annual profits to re-investing in our society.